22nd. Annual
PIEDMONT
RACING EXPO & AUCTION
EXHIBITOR KIT
Jan. 18-19, 2008
Exposition Center
NC State Fairgrounds
1025 Blue Ridge Road
Raleigh, NC 27607
Presented by:
Phillip Walker
Phillip Walker Auctions
4817 Walker’s Farm Road
Hillsborough, NC 27278
NCAL # 2462 NCAFL # 7761
VaAL # 3149
www.piedmontracingexpo.com
or
Ph. 919-732-7024 - Fax 919-732-8252
Email: pwalker@phillipwalkerauctions.com
Dear Racing Expo Exhibitor / Sponsor:
We will celebrate the Twenty-Second (22nd) Anniversary of the Piedmont Racing Expo and Auction January 18-19, 2008 in the 50,000 sq. ft. Exposition Center on the NC State Fairgrounds. We invite you to join us in our third decade of servicing short-track racers across the Southeast US including racers from NC, SC, Virginia, Maryland, Georgia, West Virginia, Florida, and Tennessee.
Our shows are well respected in racing circles and our event is the second-longest running annual auction and trade show in the Southeast United States. Phillip Walker, promoter and auctioneer, is no stranger to racing, motor-sports auctions, and racing parts. The 20 year veteran racer holds three track championships, owned a racing parts distributorship for 10 years, and has over 20 years of motor-sports auctioneering experience.
This racing expo is the perfect place to showcase your products and services to the racing community. Our racing clientele includes short-track stock car racers, dirt track racers, vintage/old-timer racers, drag racers, plus muscle car and street rod enthusiasts. We provide a targeted audience of potential customers for you.
Included in this brief Exhibitor Kit is the following:
1. Cover
2. Introductory Letter
3. Show Facts
4. Hotel/Motel information
5. Manufacturer’s Auction Consignment Letter
6. Top Ten Ways to Increase Show Productivity
7. Exhibitor Contract
8. Racer’s Auction Color Brochure
If you have any additional questions or issues, please do not hesitate to contact:
Phillip Walker via email: pwalker@phillipwalkerauctions.com or
phone at 919-732-7024.
We look forward to having you be an integral part of our 2008 event.
Signed-
Phillip Walker Auctions
4817 Walker’s Farm Road
Hillsborough, NC 27278
22nd. Annual Piedmont
Racing Expo & Auction
-- SHOW FACTS --
What: Piedmont Racing Expo & Auction
When/Where: Jan. 18-19, 2008, Exposition Center
NC State Fairgrounds, 1025 Blue Ridge Road
Raleigh, NC 27607
Auction Consignment Times: Wednesday - Thursday, January 16-17, 10AM-8PM
Exhibitor Setup Times: Thursday, January 17, 12 Noon – 8 PM
Friday, January 18, 8 AM- 12 PM
(Spectator doors open 1 PM Friday)
See enclosed Exhibitor Contract for vendor booth/space rental information.
Host Hotels:
Mention “FAIRGROUNDS EVENT” To Receive Special Event
Rates!
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Holiday Inn Hotel & Suites- Cary
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Best Western Cary Inn & Suites
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Days Inn -Cary
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22nd Annual Piedmont
Racing Expo & Auction
Dear Racing Manufacturers and Distributors:
Please accept this as an invitation to participate in our
upcoming Racing Expo & Auction. Our 22nd Annual Piedmont Racing Expo &
Auction will be held at the NC State Fairgrounds, Raleigh NC, Jan. 18-19,
2008.
Last year, was our largest trade show ever with over ninety 10'x10' booths filled by over forty vendors! We already have many new exhibitors signed up for this year’s tradeshow and expect our 2008 event to be ever larger! We’re in hopes of having some special appearances by some racing personalities, but have yet to get commitments due to driver schedules not being finalized.
For racing related vendors, this event has traditionally been an exceptional venue to liquidate new old stock, seconds, blems, returned stock, and experimental stock items. Auctioning new products is also good advertising for your merchandise. Selling with us will give your company more market exposure with our targeted motor-sports audience.
We are also working with vendors who have Co-Op Advertising Programs and welcome the opportunity to discuss this with you company in order to give your company or organization more exposure. Many of these include your company’s name and/or logo being in printed ads and press releases, radio and TV commercials, as well as on our Piedmont Racing Expo Show Car which will be appearing at many end of season races, swapmeets, car shows, and other high performance venues.
Please find enclosed or attached, a draft auction brochure outlining our event. If you’re interested in participating and can commit with a signed contract and deposit, every effort will be made to include your company name in all our pre-event press releases and advertising.
I look forward to discussing our fast, efficient, and profitable method of marketing with you at your earliest convenience. I may be contacted at 919-732-7024 or via email at pwalker@phillipwalkerauctions.com
Regards,
Phillip Walker
Phillip Walker Auctions
4817 Walker’s Farm Road
Hillsborough, NC 27278
TOP TEN METHODS OF IMPROVING YOUR
SHOW PRODUCTIVITY
As promoters, auctioneers, and exhibitors, we all want to sell more, see more people, obtain and retain more customers, and be more successful. Here are some great ideas to increase your show productivity while exhibiting at our Racer’s Auction and Trade Shows:
1. Introduce a new product at the show and publicize that you’ll have it!
2. Advertise your special show prices and products in advance. And…make them “Show Only” prices.
3. Demonstrate something. People enjoy watching and seeing how something works.
4. Send special cards to your own customers and prospects about the upcoming show and that you’ll be there with new products for the upcoming racing season.
5. Look Happy, Be Happy! Even if you’re not. People avoid hang-dog faces!
6. Dress in your company colors and/or Show Shirts.
7. Offer service, advice, and a friendly face. Know that people always return to places where they felt welcome and special
8. Have a video running in your booth. It’s a great way to interest potential customers about your products and services, while you’re waiting on someone else.
9. Have a drawing for a special item. Its an excellent method of developing a mailing list. Make sure the prize relates to your business.
10. Help people remember you with a personalized sample of your product or a useful item like a pen or pencil, and most of all, have them leave with your business card.
IF A SHOW ATTRACTS ENOUGH QUALIFIED VISITORS AND AN EXHIBITOR DOES NOT SELL – The problem can usually be traced to Product, Price, or Personality.
SEE YOU AT THE RACING EXPO & AUCTION!
Phillip Walker Auctions
Hillsborough, NC 27278
2008 Exhibitor Contract
The Exhibitor listed below (hereinafter referred to as “Exhibitor”) hereby agrees to the following terms and conditions for the 22nd. Annual Piedmont Racing Expo & Auction, (hereinafter referred to as “Event”) as set forth in this contract by Walker Auctions, LLC, a North Carolina LLC, d/b/a Phillip Walker Auctions, (hereinafter referred to as “Promoter”) for expo/trade show sponsorship and/or exhibit space.
This contract shall be in affect for the following event(s):
Piedmont Racing
Expo & Auction, Friday-Saturday, Jan
18-19, 2008
Exposition Center, NC State
Fairgrounds (property owner), Raleigh, NC
SHOW HOURS:
1--9:30 PM, Friday, and 8-5 PM, Saturday
CONSIGNMENT CHECK-IN: 10AM-8PM Wednesday, January 16 and 10AM – 8PM
Thursday, January 17, 2008
EXHIBITOR SETUP: 12-8PM Thursday, January 17 (all trailers and large
exhibits should be in on Thursday), and 8AM-12 Noon, Friday, January 18, 2008
(Smaller and more mobile exhibits...trailer exhibits can not be placed on
Friday)
The Exhibitor agrees to sponsorship of events and/or rental of retail booth space in the Event as indicated below:
(please check all that apply)
__________
Presenting Sponsorship of Specialty Exhibit, (including Racing Series Show
Car, Simulator, or other specialty exhibit) :
Includes Presenting Sponsorship of the
Exhibit. Sponsor name included on printed flyers, ads, and press
releases, Sponsor name in radio and cable TV commercials, On Event T-Shirt,
plus 10 x 20 Vendor space in the tradeshow (in addition to the Specialty
Exhibit). (Call Phillip Walker to discuss availability and
pricing!)
Cost: $___________.00 or Other Considerations (Please list)
__________________________________________________
_________
Advertising Co-Op Sponsorship.
. Sponsor name included on printed
flyers, ads, and press releases, Sponsor name in radio and cable TV
commercials, On Event T-Shirt, plus 10 x 10 Vendor space in the
tradeshow (in addition to the Specialty Exhibit). May be traded out with
co-op advertising on Radio/CableTV, and newspaper ads. (Call Phillip
Walker to discuss availability and pricing!)
Cost: $___________.00 or Other Considerations (Please list)
__________________________________________________
__________ Premium Exhibit Booth 10’ x 10’ = $250 Each 10'x10' Premium Exhibit Booth Space includes 8’ back drape and 3’ side drape, booth signage, one 8’ folding table, two chairs, and two Vendor Passes)
__________ Premium Exhibit Booth 10’ x 20’ = $400 Each 10'x20' Premium Exhibit Booth Space includes 8’ back drape and 3’ side drape, booth signage, two 8’ folding tables, four chairs, and four Vendor Passes)
Bulk Exhibit Booth Space (10’x 30’ft Minimum) – (normally outside wall, each section includes, four chairs, and four Vendor Passes. No Drape provided in Bulk Space)
__________ Bulk Exhibit Booth 10’ x 30’ = $500 __________ Bulk Exhibit Booth 10’ x 40’ = $600
110V Electrical Outlet (each) ___ @$25, Additional Tables (each) ____@ $10
Exhibitor will setup from Noon – 8 PM on Thursday prior to the event (preferred for Bulk Space Exhibitors or those with trailers or vehicles in their exhibit) or Friday 8AM – 12 Noon on Friday for all others. Teardown will be permitted after 4 PM on Saturday, unless otherwise designated by the Promoter. Premises must be vacated no later than 9:30 PM on Saturday.
A non-refundable deposit of Fifty Percent (50%) of rental payment and signed contract is required to reserve sponsorship and exhibit space. When feasible, Exhibitors will have their name(s) appear on pre-auction print and media advertising. Balance is due before occupying space.
Exhibitor may display and sell new merchandise only, as long as display is within bounds of good taste as determined by the Promoter. No used merchandise will be allowed in Exhibitor’s rental space. Exhibitor is responsible for any tax, licenses, fees, or other obligations as required for doing business by state law. Exhibitor is solely responsible for the space assigned. The Promoter nor the property owner is responsible and will be held harmless from any loss or theft to any person or damages thereto.
Exhibitor will furnish customers with a paid receipt for items or merchandise sold. Customers may be required to present receipt upon leaving the facility. Please note that the Exhibitor is responsible for advising his customers of such and that purchased items may not be carried throughout the building. (Early or large purchases should be held by the Exhibitor until customer is ready to leave the facility)
Promoter has the right to place reasonable restrictions on noise coming from any Exhibitor’s booth or personal conduct of Exhibitor and/or his employees.
No food concessions may be sold by any Exhibitor. The property owner has an exclusive food vendor for all events.
Should said premises be destroyed by fire or the elements, or by any other cause, or in the case of government intervention or regulation, military activity, strikes, or any other circumstances that should make it impossible for the Promoter to conduct said Event at the time and place provided, this agreement shall terminate and Exhibitor shall and does hereby waive any claim for damage or compensation except the Promoter return of the amount paid, after deduction of actual expenses incurred in connection with the Event and there shall be no further liability on the part either party.
Signed Contract and non refundable fifty percent (50%) deposit is required to reserve Sponsorship and Exhibit Booth Space. Exhibitor’s authorized Signature below is an acceptance of the terms and conditions of this contract, the Promoter, and the property owner. Completed Contract must be signed by the Exhibitor and returned with Deposit to: Phillip Walker Auctions, 4817 Walker’s Farm Road, Hillsborough, NC 27278, Phone (919) 732-7024.
Please Print Legibly!
Exhibitors Name: _______________________________________________________________________
(Business Name or Name to be on booth signage, if applicable)
Contact Name: ________________________________________________________________________
Street Address: _______________________________________ State: _________ Zip: ____________
Phone: Daytime ( ___)-_____-_________Nighttime( ___ )-_____-_________Fax: : ( ___)-___-_________
Authorized Signature: ____________________________________________ Title: ________________
=============================================================================================DO NOT WRITE BELOW THIS LINE – PROMOTER WILL COMPLETE AND RETURN FOR YOUR RECORDS
Contract made this the _____ day of ____________, 200__.
Promoter Signature: _____________________________________________________________
